{"id":334,"date":"2026-01-15T02:01:07","date_gmt":"2026-01-15T02:01:07","guid":{"rendered":"https:\/\/360growdigital.com\/?page_id=334"},"modified":"2026-04-19T21:58:38","modified_gmt":"2026-04-19T21:58:38","slug":"ale-santiago","status":"publish","type":"page","link":"https:\/\/360growdigital.com\/en\/ale-santiago\/","title":{"rendered":"About us"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ale Santiago | Strategic Branding & Marketing for Service-Based Businesses<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ale\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Who is Ale Santiago and her experience in design, web, branding, digital marketing, and AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

My experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I\u2019ve always been drawn to details. As a kid, I loved drawing and making things look just right\u2014and over time, that became my profession.<\/p>

I studied Graphic Design at UAG College<\/strong><\/a>\u00a0and worked with companies like Grupo Anderson\u2019s<\/a>, Best Day<\/a>, Camino Real Hotels<\/a>, Alltournative<\/a>, Costa Maya\u2026<\/strong>developing real brands and hands-on projects.<\/p>

Later on, I discovered web design and fell in love with how versatile it is.<\/p>

My work looked professional.\nMy designs and websites were polished.\nMy brand image looked great.
But sales weren\u2019t consistent.<\/p>

There were clients\u2026 but no real stability.
A lot of effort, with very little predictability.<\/p>

That\u2019s when something clicked\u2014something many entrepreneurs and small business owners quietly experience:\nlooking good doesn\u2019t always mean selling more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Where I Focused My Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

How strategic branding and marketing changed the way I work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Since college, I\u2019ve always been curious about digital marketing<\/strong>so I started learning on my own.<\/p>

I followed mentors like Vilma N\u00fa\u00f1ez<\/strong><\/a> and Luis Eduardo Bar\u00f3n<\/strong><\/a>where I discovered sales funnels and the importance of communicating with intention.<\/p>

I decided to go deeper and specialized in Marketing at Convierte M\u00e1s<\/strong><\/a>applying everything first to my own website, alesantiago.com.<\/strong>.<\/p>

I also specialized in Artificial Intelligence with Mr. Villa.<\/a><\/strong><\/p>

That\u2019s when I truly understood:\ndesign and branding only work when they\u2019re aligned with a clear strategy.<\/p>

Over time, working with entrepreneurs and small business owners, I noticed a consistent pattern, great services, but no system to attract clients consistently without relying on word of mouth or lowering prices.<\/p>

That realization became the turning point, where design strategic branding,<\/strong> and marketing stopped being separate pieces and became one integrated approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What 360 Grow Digital is:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

a strategic branding and digital marketing studio.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With over 20 years of experience, I\u2019ve learned that the problem isn\u2019t just design\u2014or just marketing.<\/p>

It\u2019s the lack of a clear system. sistema claro.<\/strong><\/p>

That\u2019s why 360 Grow Digital was created :<\/strong>: to bring together strategic branding, marketing, automated digital systems, and artificial intelligence<\/strong> into one approach, designed specifically for service-based businesses.<\/p>

A system that helps you communicate your value clearly, build trust, and attract clients, without relying on word of mouth, without chasing leads, and without lowering your prices.<\/strong><\/p>

My goal with this project is to support service-based businesses around the world in growing with more structure, clarity, and peace of mind\u2014using systems that keep working, even when your business is closed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Testimonials > <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

What people say about Ale Santiago<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201cI\u2019ve worked with Alejandra for many years and have always seen great results. She consistently goes above and beyond, surprises you with new ideas, and translates the true essence of your business into design \u2014 what actually makes it unique. The results have always been outstanding.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Gustavo Le\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201cWe didn\u2019t really have a brand, just an improvised logo. We liked Alejandra\u2019s work and hired her to create our entire brand image and a small sales system that made our work much easier. We\u2019ll definitely work with her on our website next. Highly recommended.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Rodolfo Castellanos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201cI had content and good ideas, but a bad logo. I was missing the design and visual direction. Ale gave me that, and now I\u2019m excited to bring my ideas to life through templates, videos, infographics, memes, and other designs she created for my personal brand.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sergio J\u00e1uregui<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Articles written by Ale Santiago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tReed articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ale Santiago | Branding Estrat\u00e9gico y Marketing para Negocios de Servicios Qui\u00e9n es Ale Santiago y su experiencia en dise\u00f1o, web, branding, marketing Digital e inteligencia artificial Mi experiencia Desde peque\u00f1a me gustaba dibujar y cuidar cada detalle. Con el tiempo, ese gusto se convirti\u00f3 en profesi\u00f3n. Estudi\u00e9 Dise\u00f1o Gr\u00e1fico en la Universidad UAG\u00a0y trabaj\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-334","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/pages\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":104,"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/pages\/334\/revisions"}],"predecessor-version":[{"id":1664,"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/pages\/334\/revisions\/1664"}],"wp:attachment":[{"href":"https:\/\/360growdigital.com\/en\/wp-json\/wp\/v2\/media?parent=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}